SEO (Search Engine Optimization) has a sweeping amount of different benefits it can offer to your website. It can help to improve functionality, to boost productivity, to increase conversions, and to bring you more traffic. SEO is a science of making your website “search engine friendly” in order to achieve high rankings when a prospect is searching for your products or services. This dramatically increases the opportunity for new clients to find and to buy from your business.
There are six key benefits of SEO that can really put you on the front foot for years to come, some of these benefits starting immediately.
Search engines are a source of huge amounts of targeted traffic to your website.
LOW COST OF CONTACT
The cost of contact derived with the help of SEO is considered to be the lowest among all online marketing channels.
Even after you terminate optimizing, the site will maintain its position for some time.
The more targeted users see your website on the first page of search results, the quicker they will remember your name, which in turn increases the credibility of your company.
SEO-optimization strategy is aimed at attracting the audience that is already interested in your products or services. When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PPC) click-through.
Customers trust the SERP excluding its advertising.