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Measuring Campaigns

21 Sep , 2015,
Ron Cobert
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  • Creating and conducting targeted marketing campaigns (SMS, MMS, CC, e-mail, direct mail) mainly aimed at retention and increase customer loyalty
  • Developing A/B testing, regional and seasonal price promotions for ‘high yield’​ customers
  • Creating predictive models for ‘high yield’​ customers
  • Creating analytical reports (SAS, SQL, Tableau)
  • LTV analysis based on customer needs/values/service usage profiles
  • Retain vs. Acquire analysis\Designing customer surveys campaigns
  • Creating marketing products for effective retention ‘high yield’ customers